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Eight West is a technology and lifestyle-focused public relations firm based in San Diego, California that helps clients achieve positive ROI by elevating their public profile through highly-targeted media, influencer and analyst relations campaigns.

Whether it’s a new product or service launch, a major platform upgrade, company news announcements, subject matter expert promotion or special event marketing, our results-driven approach enables clients to engage with target audiences to drive awareness, leads and/or sales.

 

Stand-off the page press to drive customer awareness

We help our clients elevate brand awareness, buzz and reputation by generating media coverage in national outlets, trade publications, blogs, local media and TV/Radio.

Services include:

  • Press Releases
  • Media Alerts
  • Media Pitching
  • Article Placement
  • Interview Support
  • Media Kits
  • Media Lists
  • Briefing Books
  • Media Training

Enhance company profile through inclusion in key analyst reports

We identify and engage analysts responsible for key industry reports to enhance our clients professional and competitive profile.

Services include:

  • Analyst Lists
  • Analyst Outreach
  • Analyst Tours (virtual and in-person)
  • Analyst Quotes
  • Briefing Support
  • Briefing Books
  • Briefing Decks

 

Leverage industry expertise to position key executives as subject matter experts

We work with clients to create and place custom content to raise key executives status as trusted industry subject matter experts.

Services include:

  • Contributed Articles
  • Content Calendars
  • Op-Ed Submissions
  • Award & Speaking Submissions
  • Blogs (internal & external)
  • White Papers
  • Thought Leadership
  • Customer Case Studies
  • User Testimonials
  • Newsletters
  • Social Media Posts

 

Ensure the right messages are being delivered to the right audiences

We audit the competitive landscape to identify and create messaging that will resonate with the target audiences

Services include:

  • Competitive Audit
  • Messaging and Branding Analysis
  • Target Market Identification and Analysis
  • Influencer Identification
  • Social Media Planning and Strategy
  • Media Relations Strategy
  • Analyst Outreach Strategy
  • Content Creation Strategy